This large store consists in 6 floors of toys and many products, some well known to the public, others dedicated to the otaku (those hardcore fans). There are a lot of goodies from video games, manga or anime such as:
- Naruto and One Piece
- Studio Ghibli films
- Monster Hunter and Gundam (two very famous series in Japan)
- Hello Kitty
There are also other products to buy from the shelves of Yamashiroya: board games and puzzles, stickers, iPhone cases, idol cards, full collections of manga...