The convenient showcase city for Iwate

Morioka is the main city of Iwate prefecture in northern Japan. Its easy access from Tokyo by the Shinkansen makes it convenient for discovering the traditional craftsmanship of the area. The city is organized at a human scale, so visiting all of downtown Morioka on a daytrip is possible.

Morioka is famous for its craftsmanship and the hospitality of its inhabitants. Although it is not renowned among Western tourists, this medium-sized town is nevertheless very interesting. Japanese craftsmanship amateurs will be able to fully satisfy their curiosity in Morioka. The capital city of Iwate displays a large range of local and refined traditions, such as high-end gastronomy, decorative objects and kitchenware.

Local artisans are master lacquers. Two artistic currents exist in Iwate prefecture: Hidehira-nuri and Joboji-nuri. Hidehira lacquerware is characterized by sumptuous patterns, whereas Joboji lacquerware is designed to withstand daily use. The traditional lacquerware is appreciated for its strength. Its glowing black and red lacquer is said to make the food served in these dishes more appetizing. Several shops in downtown Morioka sell these products. Visitors can also go to the north of Iwate prefecture, at the boundary of Aomori Prefecture, to discover Ninohe Village, the birthplace of Joboji-nuri lacquer. Also at Ninohe Village, you can visit the Tendai-ji temple and the brewery Nanbu Bijin, whose excellent sake is of national reputation and, of course, is available in Morioka.

Morioka Tezukuri Mura can satisfy visitors keen on encounters with craftsmen and wishing to take part in workshops. In this village, artisans display their skills in various forms: fabric dyeing, kokeshi doll painting, pottery making, reimen noodle producing, etc.

On the way back to the main JR station, tourists can focus on two main sites in Morioka downtown: the ruins of Morioka castle and its park, and the sanctuary Hachiman-gu. The two places are linked by shopping streets with characteristic buildings, for example, the red brick façade of Iwate bank’s former head office, or Konyacho Banya, the firemen’s wooden guardhouse with its watchtower. This walk, crossing several streams of water with Iwate Mount in the background, is quite charming. For the sake of the story, taste the Wanko soba, noodles that are served in small portions, and try to fulfill the tradition of eating as many bowls as possible.

As winter is very cold and snowy in Morioka, tourists are advised to visit this destination in spring, when the cherry trees are in full bloom (around mid-April) and in summer, when temperatures are cooler and more tolerable than in the Kanto region.

This article has been written after a tour organized and sponsored by Iwate Prefecture. Kanpai has been invited but keeps a total freedom of editorial content.
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Further down this page, discover our visit guide in Morioka and around.

Morioka photo gallery

  • Morioka, Konyacho Banya Wooden Watchhouse
  • Morioka, Downtown under the snow
  • Morioka, Iwate Bank
  • Morioka, Azuyama Honten, Wanko Soba Restaurant
  • Morioka, Autumne Festival Float
  • Ninohe, Joboji Museum, Lacquerware
  • Ninohe, Joboji Museum, Lacquerware 2
  • Ninohe, Nanbu Bijin Sake Brewery


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How to get to Morioka

By train -- About 2h30 with direct Tohoku Shinkansen from Tokyo or Ueno to Morioka (about ¥8,580 / ~US$ 81.00 or free with the Japan Rail Pass)

By plane -- To Iwate Hanamaki Airport, for domestic flights, located in the south of Morioka, about 40 minutes by bus

Location reachable with the JRP : order your Japan Rail Pass (from ~US$ 281)


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How long / when to visit

Allow one to two days

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Morioka City Official Website (in Japanese)

Things to do in Morioka



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