McDonald’s in Japan
The American burger dilemma
We already explained that some foreign visitors are prone to rejecting the symbols of Western civilization in Japan. They feel that the scope of Japanese culture is large enough and the time of visitors short enough to make it unnecessary to resort to concepts from one’s home country and shun immersion in Japanese culture. McDonald’s in particular seems to be the focus of this rejection, causing those who “break down” to experience a strong guilty feeling.
Japanese-style and bun-type hamburgers
In our opinion however, it is no more scandalous to eat at McDonald’s in Japan than in France whose cuisine is on UNESCO’s World Heritage list. Especially as, just like in many other countries with a strong culinary identity, McDonald’s has adjusted to local food habits by offering a larger, more typical range of products beside the rather dull Big Mac/ Happy Meal (called Happy Set in Japan) combination. Burger King, on the contrary, which also receives widespread support, has not done much in that line.
In a Japanese McDonald’s, you can taste:
- Ebi Filet-o, a burger with breaded shrimp;
- Teriyaki McBurger, a pork burger with lemon teriyaki sauce;
- Hot Apple Pie: fried apple tart;
- Mega Potato: 350 gr of French fries for a total of 1142 Kcal.
Another attractive feature of Japanese McDonald’s is that hygiene is in all respects complied with. Product quality is excellent both with regard to conservation and cooking methods. The burgers on your tray will look as similar to those presented on the menu as possible. Servings are not oversized as in other countries around the world (especially in the United States) and they contain less fat and salt. However, even though prices are affordable, it may still be possible to eat on a tighter budget at a small standard ramen 🍜 restaurant or any other Japanese cuisine fast-food restaurant.
Local business competition
Red meat lovers are undoubtedly prone to patronizing McDonald’s whose offering sharply contrasts with the rice and noodle-based Japanese diet. There is, however, another player on the market: all-Japanese fast-food chain MOS Burger, created in 1972, and whose reputation with foreigners and Japanese alike is pretty good. There you can taste:
- MOS Rice Burger, with a rice bun instead of bread and, for example, wasabi-nori sauce;
- MOS no Natsumi, with a filling wrapped in salad leaves;
- A range of burgers to match seasonal events (Starbucks also uses this kind of marketing with, for example, its sakura-maccha macaroon).
This article is of course not intended to persuade you to patronize a Japanese McDonald’s during your stya, though why not give it a try if you’re a regular user in your home country? If you’re tempted, it would be a shame not to, or worse, to feel guilty about it.
How do you say in Japanese?
To conclude, note that the name is typically pronounced as: