The festival, which is so beloved that the prefecture’s airport was named after it, attracts about 1.5 million tourists every year, about 5–6 times the city’s population. It is nicknamed "the fools’ dance" because of its refrain: "The dancing fool and the watching fool are both fools, so why not dance?"
The term "Awa-odori" entered use only in the 20th century, but this celebration dates from the 16th century, when Tokushima Prefecture was called Awa. Its choreography is derived from dances for Buddhist prayers dating from the Kamakura period, as well as kumi-odori, a harvest celebration. This festival was then created while people were dancing during the "death festival," a Japanese Buddhist celebration during which ancestors’ souls return to visit the living for a few days.
This matsuri became its own celebration in 1586 when the local daimyo (lord) Iemasa Hachisuka celebrated the completion of Tokushima Castle with a great deal of alcohol. Sake was distributed to citizens, who began to dance with their musical instruments. During this era, samurai were not allowed to participate in festivities, even if they were authorized to dance in their own homes. Officially permitted only during this 3-day period, dances could not take place in temples, and participants could not wear weapons or masks.
Today’s Awa-odori Festival starts during the day with a few small performances, but the main event occurs from 6 p.m. to 10:30 p.m., with a lively parade through Tokushima’s downtown streets. Troupes of about ten dancers wearing yukata or happi (yukata with shorts), depending on the groups’ diversity, begin their procession to the sound of traditional instruments: drums, flutes and shamisen. Downtown Tokushima is therefore closed to traffic and becomes a huge dancing scene where professional groups perform.
Please be aware that most accommodations are booked in advance!
Since 1983, this festival has lost 436 million yen (approximately $4.013 million). The local tourism association has started bankruptcy proceedings, but this should not affect the course of the festival.
Visitors eager to experience the festival can also visit its dedicated museum to discover the dance’s history, customs and peculiar atmosphere. Moreover, for people who cannot travel to Shikoku, a twin festival begun in 1957 occurs at the end of August in Koenji, in the western suburbs of Tokyo (Suginami ward).
How to get to Awa-odori
Festivities occur ten minutes southwest of Tokushima Station.
By JR train -- From Takamatsu, allow one hour and about ¥2,500 to ¥3,000 (~US$ 23.00 to ~US$ 27.60) or free of charge with JRPass
By bus -- From Osaka, close to 3 hours and ¥3,000 (~US$ 27.60)
By plane -- Domestic flights to Tokushima airport provided by JAL and ANA
Location unreachable with the JR Pass
Get there with a rental car
Professional dances: count in ¥1,000 and ¥2,000 approximately (~US$ 9.20 to ~US$ 18.40), to buy in a konbini or at the tourist office in front of JR Tokushima Station.
Museum: ¥300 (~US$ 2.80)
Get your Japanese Yens free of charge
The festival is held every summer during O-bon: August 12-15
Museum: open daily from 9 a.m. to 5 p.m.
How long / when to visit
- at least one evening
- a day for more events
- two days or more to better discover Shikoku
阿波踊り (literally "the dance of Awa")