The otaku goods store in Ueno

A short walk from JR Ueno Station in Tokyo (on the Yamanote subway line), is a store well known to all fans of Japanese popular culture, called Yamashiroya.

This large store consists in 6 floors of toys and many products, some well known to the public, others dedicated to the otaku (those hardcore fans). There are a lot of goodies from video games, manga or anime such as:

  • Naruto and One Piece
  • Studio Ghibli films
  • Monster Hunter and Gundam (two very famous series in Japan)
  • Hello Kitty
  • etc.

There are also other products to buy from the shelves of Yamashiroya: board games and puzzles, stickers, iPhone cases, idol cards, full collections of manga...

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Yamashiroya photo gallery

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How to get to Yamashiroya

A 3-minute walk from JR Ueno station

Location reachable with the JRP : order your Japan Rail Pass (from ~US$ 281)


Get your Japanese Yens free of charge

Opening hours

Open everyday from 10 a.m. to 9:30 p.m.

In Japanese


Weather in Tokyo

25 / 30°C
26 / 30°C

Internet connection

Stay connected with a Pocket Wifi in Japan

Japanese cuisine

Discover Japanese candies (5% discount)

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Official Website (in Japanese)



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