The otaku goods store in Ueno

A short walk from JR Ueno Station in Tokyo (on the Yamanote subway line), is a store well known to all fans of Japanese popular culture, called Yamashiroya.

This large store consists in 6 floors of toys and many products, some well known to the public, others dedicated to the otaku (those hardcore fans). There are a lot of goodies from video games, manga or anime such as:

  • Naruto and One Piece
  • Studio Ghibli films
  • Monster Hunter and Gundam (two very famous series in Japan)
  • Hello Kitty
  • etc.

There are also other products to buy from the shelves of Yamashiroya: board games and puzzles, stickers, iPhone cases, idol cards, full collections of manga...

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Yamashiroya photo gallery

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How to get to Yamashiroya

3 minute walk from JR Ueno station

Location reachable with the JRP : order your Japan Rail Pass (from ~US$ 265)


Get your Japanese Yens free of charge

Opening hours

Open everyday from 10am to 9:30pm

In Japanese


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21 / 27°C
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Official website (in Japanese)



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